19 Century's of Graphic Design (week 3)

In the late 19th century, graphic design emerged as a distinct profession in the West, in part because of the job specialization process that occured there, and in part because of the new technologies and commercial possibilities brought about by the industrial Revolution. New production methods led to the separation of the design of a communication medium like poster, from its actual production. Increasingly, over the course of the late 19th century, advertising agencies, book publishers, and magazines hired art directors who organized all visual elements of the communication and brought them into a harmonious whole, creating an expression appropriate to the content. In 1922 typographer William A.Dwiggins coined the term graphic design to identify the emerging field.

ENGLISH BATTLEDORE (1830).
PUBLISHED BY : WILLIAM DAVISON.

THIS ADVERTISEMENT.
(TIPPED INTO AN 1853 MAGAZINE).

FANCY TEXTILE DESIGN.
DESIGNER : WILLIAM MORRIS.

A STORY OF GRAPHIC DESIGN FOR RAINY DAYS'.
AUTHOR : FELT & WIRE.

AN ADVERTISEMENT GREENFIELD INDIANA BUSSINESS (1871).
ADVERTISER : JAMES WHITCOMB RILEY'S.

CHESNUT STREET THEATER POSTER (1854).
POSTER CREATER BY : ROBERT CLEE.